Ross Piper, SVP of Enterprise Strategy at Salesforce.com, asserts that innovations in social and mobile marketing are transforming the ways that brands engage with the public. In the clip below, he discusses the increasing intersection between marketing and technology, and the opportunity to be found in the social divide between companies and customers.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.