John Battelle, author of the daily FM Signal and Searchblog, emphasizes the importance of analyzing the digital marketing industry from both ’30,000 feet off the ground’ as well as ‘where the rubber hits the road’. This is exactly what he pursues in the concentrated format of the CM Summit. As a well-respected Program Chair & moderator, Battelle shares his ideas on what makes FM Signal conferences so unique as a digital marketing event:
(our favorite part is when he says it takes a mean events crew to put this caliber of program together… but we’re biased.)
This was recorded backstage at our recent Signal San Francisco. Listen and learn from more independent publishers, technology executives, and brands at the upcoming CM Summit, held May 14-15th in New York City.