January, Third Weekly Signal: It’s All About Search and Media Again

A sample Graph Search result for the query “friends photos before 1999.”

In the week that was, Signal style: Graph Search is going to change the game for brands and people on Facebook; The Atlantic and the Church of Scientology — strange, momentary bedfellows; we’re all publishers now; the best in music and film from 2012; and more.

To the links …

Facebook Is No Longer Flat: On Graph Search (Battelle Media) The world’s largest social network has radically re-engineered its native search experience, and the result is not only much, much better, it’s also changed my mind about the company’s long-term future. PS – Here’s a preview of some thinking around Twitter as well: Portrait of Twitter As A Young Media Company

When Advertorial Bites Back (Reuters) Last Tuesday, the Atlantic apologized for posting Church of Scientology “Sponsor Content” on its website. The Scientology ad was up for 11 hours before being removed. Reuters columnist Jack Shafer offers his opinions on the advertorial (“lame … a dorky exercise in propaganda”) and why it illustrates a dual breakdown. Look for my thoughts on this very soon. But in the meantime, enjoy The Onion’s response to this controversy …

SPONSORED: The Taliban Is A Vibrant And Thriving Political Movement (The Onion) The headline says it all. A spoof of one of the week’s biggest stories.

Publishers Must Think Like Agencies (Digiday) Josh Sternberg talks to Paul Rossi, the managing director at The Economist, about how how media companies have become brands, and the challenges involved in the shift. The two make a point I’ve long made: We’re all publishers now, and agencies as well.

The Bestest, Tunage 2012 and The Bestest, Filmage 2012 (SnoozeButton) Marc Ruxin,  founder and CEO of TastemakerX, a music discovery platform, takes a hard look at the new independent music and films that 2012 provided. His is his really fine line-up of the best of the year.

And continuing the theme of year-end wrap ups …

Internet 2012 In Numbers (Royal Pingdom) How many emails were sent during 2012? How many domains are there? What’s the most popular Web browser? How many Internet users are there? Those are just some of the questions answered in this piece.

Advance Publications Buys Ad Agency Pop To Assist Transition to Digital (Ad Age) Advance has treaded deeply into agency territory over the years by doing creative work directly for brands, but this is the first agency it has acquired outright.


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