Watch on to hear Internet trendsetter Peter Koechley, formerly of The Onion and MoveOn.org, and current Co-Founder & Curator-in-Chief of Upworthy, explain the difference between share-ability of content, clickability of packaging, and the importance of headlines in creating viral content.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.