Amy Chang, Global Head of Product at Google Analytics shares insights on the rising trend of real-time brand optimization, and the exciting ways in which big data and marketing are merging.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

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