Friday Signal: Time for Some Data Porn

A fascinating day of news in Signal land. A lot of Google, and a fair amount of social marketing. Not in the same story, however. I did spend a lot more time than I thought I would on the first story – just warning ya. To the links:

The REAL ‘Stuff White People Like’ (OKCupid) Fascinating stuff here. Really, click and read. Hat tip to JG.

The Google Ad That Steve Jobs Will Hate (Gawker) Very interesting analysis. “As far as Jobs is concerned, Apple was always supposed to be the culturally resonant, emotionally relevant, vaguely countercultural force in tech. Not Google…”

Google Instant: Potential Implications for the Advertiser (Efficient Frontier) Good analysis of how Google’s Instant search has (predictable) bias. see also SEL’s SEO Is Here To Stay, It Will Never Die.

Statement by Apple on App Store Review Guidelines (Apple). Apple made some changes, in particular to the hated 3.3.1, here’s a summary from TC: Thou Shalt Not Chatroulette Or Russian Roulette: The Best Of The App Store Rules.

An Update on Apple’s Terms of Service (AdMob) Google chimes in saying that now AdMob can run for sure on iPhone. I’m not certain this battle is over, but it seems like its good news for Google.

Betaworks and The Times Plan a Social News Service (NYT) This will be interesting to watch.

The Adweek 25: the top ad voices on Twitter (AdWeek) Hey, no love for Signal?!

Facebook Begins Reporting on ‘Social Context’ In Ads (ClickZ) Engagement is all about sharing.

Article: How Social Media Is Changing Brand Marketing (eMarketer) “Four in 10 brand marketers think social creates new challenges to maintaining brand integrity.”

Display advertising: “WATCH THIS SPACE” (Google) Google is eating its own display dog food.

The FM program of the day is the Intel WiMAX promotion. Upload a photo of any place where you want WiMax. The prizes are off the chart!

If it suits your information consumption goals, sign up for Signal’s email newsletter on the Signal home page (upper right box). You’ll get an exclusive, email only weekly roundup of Signal to boot.