In today’s Signal, John Battelle raises the curtain on next week’s CM Summit and also talks to Larry Lessig, who explains why those who celebrate the “free and open” net are in denial; Bravo celebrates 1M followers on Google+; Facebook’s got a new App Center; and brand videos are making a large impact on consumers.
To the links…
Curtain Raiser: The CM Summit in NYC Next Week (Searchblog) An overview of our crown jewel gathering in NYC next week.
BREAKING NEWS: Twitter Stands Up For One Of Its Users (ALU) Good to see Twitter standing up. Sad that it has to come to this.
Don’t Sleep on Google Plus (Digiday) Cable TV network Bravo recently trumpeted how it crossed 1 million followers on Google Plus. Bravo’s success story is one of a growing number. “The idea that Bravo is going to focus on who they are instead of chasing typical Google Plus audience has worked for Bravo,” says Noah Mallin, group director of social strategy at Digitas. “They are staying true to who they are as a brand, and sometimes that’s more powerful.”
App Discovery By Quality, Not Popularity: Facebook Announces App Center For Web, Mobile, Pre-Paid (TechCrunch) Facebook’s soon-to-launch App Center could usher in an age where your news feed is filled with apps you actually want to use — the ones with the highest customer ratings, engagement, session length, and voluntary sharing — not just those with the biggest marketing budgets. Lots of details inside.
Larry Lessig on Facebook, Apple, and the Future of “Code” (Searchblog) Our own John Battelle talks to Larry Lessig, author, lawyer, professor and, until recently, one of the leading active public intellectuals in the Internet space. Lessig believes that if we don’t realize the Internet is quite possibly the most regulatable technology ever invented, and if we don’t protect ourselves from that fact, we’re in for some serious pain down the road.
Brands are seeing a greater impact with online video, says 33Across (VentureBeat) The folks at 33Across reveal that they’re seeing “unprecedented levels of video viewership and social sharing habits” among consumers. An infographic provides a full rundown of consumer behavior across eight industries.
Publishers Get on Responsive Design Bandwagon (Digiday) How do you reach online audiences when each group requires a different version of the content you provide? Responsive Web design is one way. But for publishers that rely heavily on advertising and sponsorships for their revenues, it can be difficult to work those opportunities into a responsive site successfully.
The Morning Download: The Age of Mobile Is Upon Us (WSJ) People around the world are adopting mobile technology at a rate that’s somewhat astounding. More than 3.4B mobile coupons were redeemed globally in 2011, according to Juniper Research. WSJ editor Michael Hickins talks about why now is the time to start developing a mobile strategy of your own.
What Should We Call Social Media Extremely clever bits to make you smile on a Friday.
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And don’t forget to secure your spot at next week’s CM Summit, held May 14-15th in New York City. REGISTER today for one of the most exciting and connected digital marketing events of the year. Held in partnership with the IAB at Skylight Soho.