Ah, Friday. A day to reset, reflect, revive. And a day, if you ignore the noise, that was pretty light on significant news. To the links that are left after a good culling:
The Implicit Social Graph (AVC) Fred calls me gushing, but agrees there are big ideas implicit in Color. And sure – I gushed over what Color might augur, though, not what the app is today. Color got both praised and skewered all over the ‘sphere today, and I’d not want that kind of expectations on my first day of launch. As I said in my post, though, this is about execution. It’s day two folks. Get back to your day jobs.
Sulia Joins Forces with Twitter to Give Publishers More Relevant Twitter Streams (RWW) Twitter’s #1 problem, to my mind, is the signal to noise ratio. Good to see even a small step toward addressing this issues.
Google Goes After Big Media Ad Dollars With New Video Search Ads (TC) Now, will marketers demand ROI, or just trust that video is video, regardless of medium? I think in the long term, context matters, a lot.
Finally, Apple Has A Mediocre Product Launch (AAPL) (SAI) A review of the iAds product, which has not exactly set the world on fire.
Bad News (About Brands) Travels Fast (MarketingProfs) Folks are far more likely to tell their friends and family about bad experience with brands than good ones. That makes sense, no?
Article: Pepsi Innovates with Social Media Metrics (EMarketer) An interview with head of digital for PepsiCo Beverages America, Shiv Singh. I had dinner with Shiv at SXSW two weeks ago, and recommend this piece if you’re interested in how a major CPG marketer is thinking about digital. Love the Facebook as Walmart riff. So…would you only market to folks at Walmart? Nope.
One Question: How Are The Slices In The Marketing Dollar Evolving Today? (AdExchanger) Tolman is another good egg in the industry. “Publishers are slowly – and I emphasize slowly – becoming aware of the value of their data. I’ve joked that they’re like little old ladies walking down the street with dollar bills fluttering out of their purse.”
FM’s program of the day is PopPressed, all week long. It’s a new site from FM, Lexus, and WordPress, offering “The freshest in culture.” This is a very cool new program, thanks Lexus!
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