Friday Signal: Loads of New Ways to Buy Facebook (No, Not the Stock…)

Chicago, the site of the second annual Signal: Chicago Conference in September

Lots happening in today’s Signal!: Facebook tests new offerings that allows advertisers to raise the company’s revenue; Apple newest patent could pave the way for, well, no more ads; paid discovery is the newest game in town; why the future of media is wrapped up in technology; hey, Digg, long time no see; and a whole lot more, including the unveiling of our Signal: Chicago September lineup.

To the links….

Facebook Tests News Feed Ads (ClickZ) Until recently, advertiser-related posts in Facebook news feeds have been messages that were inspired by a user’s friends liking a brand or interacting in some way with a brand. Now Facebook is testing a new offering that lets advertisers infiltrate the news feed regardless of whether a friend has interacted with those brands.

Facebook Officially Launches “Sponsored Results” Search Ads (TechCrunch) In its ongoing effort to push out new revenue tools, Facebook began rolling out its Sponsored Results search typeahead ad unit on Wednesday, letting marketers target users searching for specific apps, Pages, and Places and insert a link into the typeahead results that point to their own app, Page, custom Page tab, or post. Businesses cannot direct users off-site with the ads yet, though they can appear above the top organic result, making them powerful for diverting traffic from competitors. Users have the option to hide the ad.

Apple’s Secret Weapon To Kill Ads And Dominate TV (Forbes) Tim Cook’s promise made to shareholders earlier this year, that Apple is working hard to deliver “products that will blow your mind,” had everyone wondering what might be next for the tech giant. Yesterday, the day after Apple was granted a patent for ad-skipping technology, Forbes’ Nigam Arora posited what might be the most exciting guess yet. Could it be that the secret weapon Apple has to win the TV business is  advertisement skipping technology?

Publishers Tap Content Marketing for Audience Growth (Digiday) Paid discovery is the newest kid on the block taking the form of links at the bottom of an article or the side of a page, informing readers of content elsewhere on the Web. Seeing these links as fuel for quick audience growth and a cheap source of traffic for expensive content areas, such as video, publishers are not only sellers but also buyers. The advantages of publishers — all publishers, not just content factories — paying for traffic may well outstrip the downsides.

Why Media Companies Are Being Eaten by Tech Companies (AdExchanger) “Technology is the key to the future of media,” says Eric Picard, CEO at Rare Crowds. Because technology can, and has, profoundly changed the way content is distributed, and will continue to do so, companies should ramp up education efforts so that fewer bad business decisions will be made. But even then, it might be too little, too late.

Is Digg Back? Definitely Maybe (FastCompany) For the first time in a long time, Digg is popping up in dashboards across the Web as a referrer. It’s still too early to say that Digg is back from the dead, but its six-week-long revamp by Betaworks has promise.

Publishers Get Ad-Tech Religion (Digiday) Conde Nast has invested in Trigger Media and is now an 11 percent owner of Flite, an ad-customization tool for dressed-up banner ads. Gannett, already the owner of rich media ad vendor Point Roll, has bought all of Blinq Media, a Facebook management platform. So, are publishers are getting serious about owning technology? Yes and no, says Josh Sternberg.

The Five Keys To Marketing in 2012 (@rishadt) The future of marketing is very bright, but in order for marketers to get to the next level, changes in approach and mindset are necessary. Good luck with that, guys.

Big Data Has Arrived, but Executives See a Monetization Lag
(eMarketer) A March-April survey of North American C-suite executives by Oracle found that six in 10 respondents considered their organizations unprepared to handle all the data being collected, and more than nine in 10 thought a failure to capitalize on the benefits offered by data translated to lost revenues. Almost all executives agreed that improvements to information gathering and analysis practices will be necessary over the next two years. Hell yes.

Apocalypse Not (Wired) It’s Friday, so we’re allowed a bit of bigger thinking. The classic apocalypse has four horsemen, and our modern version follows that pattern, according to author and columnist Matt Ridley, with the four riders being chemicals (DDT, CFCs, acid rain), diseases (bird flu, swine flu, SARS, AIDS, Ebola, mad cow disease), people (population, famine), and resources (oil, metals). In this rather long but very interesting piece, Ridley visits them each in turn.

FMP Unveils Signal: Chicago September Lineup – It’s All About the Data  (Signal) The agenda for our second annual Signal: Chicago at the W Chicago at City Center on Tuesday, September 11th has been posted. As always, we’ve gathered leaders in media and technology to present the latest in digital marketing. We’ll delve into mobile, local, social and real time technologies and services, and explore their interplay with the physical world – an increasingly complex and exciting frontier driven, at its core, by data.


Signal: Chicago promises to be jam packed with insights, case studies, and networking. Register today!

If you are interested in learning more about what we’ve been up to at FMP, check out our recent press announcements: FMP Grows Audience 53% and Lijit Networks Introduces New Targeting.