(image) No specific theme today, just launches, thoughtful observations, and some good old fashioned Big Five news (Apple, Facebook, Twitter, etc…). To the links, because it’s Friday, and it’s Summer.
Google+ to Brands: Not So Fast (CZ) Trust me, this will come, and fast. But Google needs to learn how to do “pages” better than Facebook.
Media as Interface (IPG/Brian) Smart stuff. “Advertising impressions are also objects that are increasingly linked to the data layer.” Yessir. Very much in the theme of Web 2 and my book.
Ingenic: a platform for human curation (Theil) “The most successful technological innovations in the past decade have one thing in common: they service the human desire for connectedness.” Yep.
Ubiquitous ‘tiny belly’ online ad part of scheme, government says (WaPo) “Federal officials have alleged that the companies behind the ads make inflated claims about their products and use deceptive means to market them.” No shit.
It’s Percolate. (JG) Launch of one of FM’s alumni companies from our pal James Gross. Go James go!
Apple’s IAd Mobile Business Is Said to Trim Prices as Advertisers Defect (Bberg) iAds have not exactly set the world on fire, have they? The company best known for its marketing, ain’t so good at selling to marketers. I have a suspicion as to why.
When an Ad Impression Really Isn’t an Impression (AdAge) The argument is a bit overstated. But telling of how badly we need some clarity here.
Article: Maintaining Engagement on Large Facebook Pages (EM) I think this answer is simple. HAVE SOMETHING VALUABLE TO SAY. Yes, FM can help you here.
A Publisher View on Real-Time Bidding Today (AdEx) Well, it’s hard to follow this, but I sense it’s important. No, it’s important.
Investment Values Twitter at $8 Billion (NYT) I don’t think it’s crazy to consider Twitter worth this. There’s work to be done, but…
FM’s program of the day is our Yahoo! Donors Choose partnership. Change your home page by clicking here, and help those in need!
If it suits your information consumption goals, sign up for Signal’s email newsletter or RSS feed on the FM home page (upper right box).