(image) Have you heard? Social is all the rage, and now there’s a fund for it! That may seem a bit, well, timeworn, but as I’ve said many times over, we’re not even at the start of where things are going with regard to social, the web, and our culture. So good on you, KCPB. And good on you, all you VCs and entrepreneurs who have already spent the better part of a decade working in this space. I salute you (and, yeah, FM – a top 5 social media property – was founded 5 years ago…)

Kleiner Perkins Caufield & Byers Launches $250 Million sFund Initiative for Social Web Entrepreneurs (KCPB) It sure feels two years too late, but the reality is this: We’re just getting started in the implications of “social” on the web.

Identity and The Independent Web (SearchBlog) Every so often I ask you to go on a journey with me, usually of about 1500-2000 words. Come along as I think out loud about how the web seems to be shaping up…and indeed, it relates, a lot to the news above and below.

Rapleaf’s Web: How You Are Profiled On The Web (GigaOm) Rapleaf was singled out in the recent WSJ series.

Networks Block Web Programs From Being Viewed on Google TV (WSJ) Well, whad’ya know. The old distributors no likey the new distributors. The real question: when does the talent bolt? Ask Peter Chernin, Ari Emanuel, Reed Hastings, and Eric Schmidt at Web 2 next month…

‘You Can Tell It’s Dell’ Campaign Promotes Products Over Price (ClickZ) Now there’s an about face….

Is the iAd right for you? (iMedia) A practical guide.

Baidu profit doubles as sales soar (CNN Money) Both Baidu and Google’s CEO are at Web 2, on the same day.

GE Campaign Turns YouTube Videos and Flickr Photos into Clean Energy (Mashable) We work with GE a lot, and it’s great to see this kind of work start to get traction.

Eric Schmidt, Opening Coversation at Web 2: So Much To Discuss, So Little Time (Searchblog) Help me interview Eric…

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