Friday Signal: Hoppin’ Mad

Dish’s “Hopper” has Les Moonves hot under the collar.

There’s plenty to talk about in today’s Signal!: Agencies struggle to see the forest through the trees of the busy ad-tech landscape; increased tablet usage marks an important consumer shift; Mark Zuckerberg believes in mobile more than ever (he better); ex-Apple designers accuse their former employer of schlocky software design; Les Moonves threatens to strip Dish of CBS’s millions if the network doesn’t bounce the ‘Hopper’; ‘yes, Virginia, there really are people who don’t use Facebook,’ says a survey that was partially funded by Google; Evidon launches its Encompass Revenue Protection at Signal: Chicago; and a whole lot more.

To the links…

Agencies Combat Ad Tech Chaos (Digiday) As trusted media guides for their clients, ad agencies must wade through all of the many tech solutions now available. But it’s not easy to see the forest through the trees and make sense of today’s wild ad-tech landscape.

Tablet Media Consumption Catching Up to Desktop (Digiday) Don’t ignore this important consumer shift. Increased use of tablets means less use of desktops, which means lower results on desktop advertising (which isn’t stellar to begin with).

Facebook’s Zuckerberg Says Mobile Will ‘Make Money’ (Silicon Valley) Until recently, Facebook had no mobile revenue, even though its own data shows people are increasingly accessing the site on mobile devices rather than traditional PCs. But more money is on the way, promised Mark Zuckerberg during his appearance at the recent TechCrunch Disrupt conference, because there’s more engagement per person on mobile. He added that FB is likely to enter the Internet search business at some point, after noting that it already handles “a billion” searches every day.

Will Apple’s Tacky Software-Design Philosophy Cause A Revolt? (FastCompany) Are you tiring of Apple’s not-so-classy software art? Sick of the calendars with faux leather-stitching and bookshelves with wood veneers? Well, if so, you’re not alone. Austin Carr speaks with industry insiders and ex-Apple designers who have soured on the look. Oh, and our own John Battelle has an issue with Apple, too.

Les Moonves Vows To Drop Dish Network If It Keeps Pushing Ad-Zapping DVR (Deadline) During his appearance at the Bank of America/Merrill Lynch Media, Communications and Entertainment Conference on Wednesday, Les Moonves threatened to pull CBS from the Dish Network if Dish doesn’t drop the “Hopper,” its DVR that automatically skips over ads in recorded network TV shows. But Dish believes his anger is a bit misguided, because the Hopper technology simply automates what DVR owners can already do with their remotes.

Survey: One Third of U.S. Doesn’t Use Facebook, Twitter (Daily Mail) In an independent survey, which, by the way, was partially funded by Google, Marketing, E-Commerce and Web Development expert Jamie Grove discovered that roughly 34.5 percent of Internet users don’t have a login for Facebook or Twitter — a conclusion startlingly similar to that of the Pew Internet survey conducted earlier this year.

Helping Publishers Police Their Own Websites (AdWeek) The ad tech firm Evidon was founded to help educate consumers about who’s tracking what with regard to their Web surfing habits, and, as we learned this week at Signal: Chicago, it’s right on course. Next month, the company will officially roll out Evidon Encompass Revenue Protection, a product designed to show businesses who’s pulling data from their sites, how they got there, how they impact site performance and how to get rid of them. We’re thrilled that Evidon chose Signal:Chicago as the place to launch its latest product!

Google’s Amazing “Surveywall” (Monday Note) Google’s Consumer Survey system is fast, efficient, and has been in the works for a long time. In fact, we first heard of it at Signal: San Francisco in March of this year. The way it works is simple. To gain access to a Web site, the user is asked to participate in a short consumer research session. If the user accepts, he sees a a single question and/or a set of images that lead him to a quick choice. The bigger the system gets, the better it will be of course, because the more marketers rely on its system, the more Google gains in reliability, accuracy and granularity.

Can’t Get You Out Of My Head (Slate) James Hughes reviews Timothy D. Taylor’s absorbing new book, The Sounds of Capitalism, focusing on the section that takes a great look at the history of advertising jingles.

Facebook Throws a Coming-Out Party for Its Ad Exchange (AllThingsD) Facebook is now letting some of the ad tech companies that have been piloting its “Exchange” talk about their experiences. While folks have plenty of positive stuff to say about advertising on the popular social media site, no one is releasing comprehensive data about Exchange’s performance so far.

Quartz Launch Is Two Weeks Away (AdWeek) Quartz, the new business title from Atlantic Media Co., will not only publish content from journalists, but also from its sponsors — Boeing, Cadillac, Credit Suisse and Chevron. Enabling advertisers to publish branded content in its news stream (through an element called Quartz Bulletin) will allow those brands to address consumers directly.

Report: Nearly Half of U.S. Adults Own Smartphones: New Frontier for Book Publishers?  (DBW) Forty-five percent of all U.S. adults now own a smartphone. That percentage is about double the proportion that own dedicated e-readers or tablet computers, currently making smartphones the most common mobile e-reading devices. With fewer people buying dedicated e-readers on which to read their books, tablets and smartphones are sure to become more important in the eyes of publishers.

Can Silicon Valley Build Great Brands? (Digiday) Some great brands have been built in Silicon Valley, but whether they will last depends on a number of things, including gaining the trust of consumers and, perhaps more important, whether or not they were built with staying power in mind.

Meet the Marketing Execs Who Dole Out the Money (AdAge) In an environment where the chief marketing officer is charged with everything from global expansion to customer research and agency relations, the day-to-day management of multimillion-dollar ad outlays is often handled a level or two down. Ad Age identifies where the bucks start at 21 major marketers.

This Is How Facebook Is Tracking Your Internet Activity (BI) While testing a new diagnostic tool called Abine DNT+, Business Insider’s Samantha Felix noticed that Facebook has more than 200 “trackers” watching her Internet activity — even her activity when clicking a link inside an email. From there, her story only gets more interesting.


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