We all live in a commercial world, and our job is to make it better. As I watched Barfly last night (quite serendipitously but hey, sometimes that’s just fine) I also perused links on my laptop. When this commercial came up, I couldn’t help but enjoy the mismatch between my deep engagement with the movie – if you’re a fan, you know what I mean – and the advertisement which KRON in San Francisco must have accepted from some remnant shop.
Literally, I went from a brutal beating in a back alley behind a bar, which was rough to watch, to a shot of a woman taking a metal grinder to her heel, replete with smoke and grimaces.
It was a train wreck. But in a way, it was a gorgeous one. I had to tweet it.
Anyone who thinks we won’t be watching TV while tweeting, status updating, emailing, IM’ing, and generally connecting – well, you’re nuts. It’s all going to be there, in the background, waiting for us to activate it. And it’s all going to be OK. In fact, it’ll be fantastic.
Now, onto the Friday links:
Yahoo Should Put Ad Budget Into Products (SEL) I’m not certain I agree. If you get the brand message right, this kind of advertising can really change perceptions. I’ve not seem the ads, but I dispute the logic. And I do agree that if your products don’t pay off the promise, all is lost. Kara’s take is here: Yahoo Tries to Recover From “It’s Y!ou” Ad Disaster by Attacking Google’s One Box (This Is Going to End in Tears) Kara has seen the ads. And she no likey.
Foursquare Puts Facebook ‘Like’ Buttons on All Venue Pages (ClickZ) Well, if you’re about to be overwhelmed by the Borg, may as well embrace and extend. (What I mean by this: Facebook is pushing, hard, into location services. See next two stories).
McDonald’s to Use Facebook’s Upcoming Location Feature (AdAge) Remember all my missives about how marketers are publishers? Well, here’s a good example. While we’re at it: Are You Ready, Foursquare? Here Comes Facebook (ATD)
FCC’s Genachowski Tries To Carve A ‘Third Way’ For Regulating ISPs (paidcontent) ”For “net neutrality” proponents, it’s not enough; for opponents, it’s too much.”
Net Neutrality Is Pro-Business (A VC) Because this issue ain’t going away. And it’s time we got over ourselves around all this ridiculous libertarian posing.
How AT&T is earning internal social media buy-in — live from BlogWell (Socialmedia.org) A video case study – it’s just as important for large enterprises to communicate about the impact of social media internally as it is for them to participate externally. The two are entirely linked.
IAB on the pending Boucher privacy bill (Word doc download) The IAB’s overview on pending privacy legislation. Fact based, not a POV.
Is the Click Still King? (eMarketer) Answer? Yes.
Most Americans Post Risky Information Online (MarketingProfs) No kidding. See above.
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