Friday Signal: Happy Birthday, USA. Now Get to Work

(image) Friday Signal was delayed by last night’s Web 2 premier reception, but the news kept streaming in. As we prepare for a long holiday weekend, the Internet and marketing world seems to be again heating up, as if it wasn’t hot enough already. I know more than a few CEOs, engineers and bankers who will be working on the Fourth. But for the rest of you, enjoy the fireworks….to the links:

Audience Buying Alone Cannot Succeed (DigiDay) Good point: “If you only merchandised, at some point soon the store would be a very quiet and lonely place.”

TRANSFORMERS: DARK OF THE MOON (2011) ZERO STARS (out of four) (FilmFreak) Shout out to Marc Ruxin for bringing this utterly pitch perfect spitroasting review of a movie that may well be the worst ever made. And probably will make a fortune. Thought you’d want to read it given we all like to see movies on holiday weekends.

Zynga Finally Files for IPO to Raise $1 Billion (ATD) The IPO march rolls on.

Facebook plans “awesome” launch next week: CEO (Reuters) Here’s one team that is most certainly working over the long weekend. But we don’t know on what.

An Open Letter To Jeff Bezos On Terminating The Amazon Affiliate Program In California (Daggle) I agree with Danny. The move by Amazon was ham handed.

The iPad: Now With 100,000 Apps Available (Mac Stories) That’s a lot of native apps. Not sure though the whole app world model is going to matter in a few years.

Tumblr is Blowing Up — So When Will Its Business? (DigiDay) Next year, mark my words.

@Jack To Moderate President @BarackObama’s First @TownHall On @Twitter Next Week (TC) That’s alot of big name “@s”.

What’s Next for Google+ — Maybe A Social Game Network? (ATD) Everyone is asking this question. Google+ is Google’s biggest and hottest social launch since Orkut. And I mean that in a good way. But the speculation is rife that Google+ is a panacea – it’s Google’s answer to Twitter, Fourquare, Facebook, and more. It may be. Or it may be time for all of them to share data and compete on service.

Smartphones Dominate U.S. Mobile Purchases (Wired) As if you didn’t know that. But I know some of you Powerpoint monkeys out there may need this for one reason or another.

Nielsen: Android’s growth curve flattened in 2011 while the iPhone’s got a boost (CNNMoney) More fodder. Android grew so fast, this was inevitable. Big question will be how 2012 shapes up, with the WebOS devices coming on strong.

Simplee brings Mint-like management to health info (GigaOm) Now that is a neat idea, and right after Google Health folded. Maybe, if it works, Google will buy it.

Should Agencies Be Worried About Heineken’s New Deal With Google? (AdAge) Ah, come on. We all work direct with clients, and the agencies are, in essence, extensions of the client. Google will be working with the agencies, a lot. Trust me.

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