Did it take you a week to get back into the groove? It sure did take me that long. What with writing thousands of words predicting 2012 (and I’m not finished yet), reconnecting to the monster that is my book-in-progress, and working on various FM projects (among them, the upcoming Signal conference in San Francisco), I’m bushed, but feeling good about it. This Signal has a ton of my own stuff in in. Forgive me, but I figure hey, you won’t mind, you chose to read this newsletter right? To the links:
Facebook Business Cards Are Here: 200,000 Users Get Free Bundles (Mashable) This creeps me out.
The hot tech gig of 2022: Data scientist (Fortune) Actually, it’s super hot right now, especially for marketers.
Article: Social Campaigns Give Long-Term Boost to Brand Metrics (EM) What I can’t figure out is what kind of campaign they are talking about. Facebook only? Social in what way? Regardless, I find the results encouraging and in line with what we see at FM.
The Decline Of The Public Good (Reich) Reading this makes me mad, and is in line with what I wrote last Fall: What Role Government?
Predictions 2012 #3: The Facebook Ad Network (Searchblog) I’m certain this will happen, but I’ve been wrong before.
Predictions 2012 #4: Google’s Challenging Year (Searchblog) With all due respect to the company, because it does deserve respect.
Predictions 2012 #5: A Big Year for M&A (Searchblog) Due to the next piece…
The Internet Big Five By Product Strength (Searchblog) Where I break down the companies that collectively have become a character in my book.
Welcome to the Beginning of the End of the Fragmented Ad Tech World (AdAge) Looks like someone agrees with me that it’ll be a year of consolidation.
Twitter brand pages only have one chance to make an impression. Here are some tips.
Apple Hires Ad Vet Todd Teresi for iAd Revival (DD) This is really, really good news for Apple. I hope they let Todd really work his way. First real “media guy” I’ve seen Apple hire since they bought their ad network.
Confirmed: Yahoo Names PayPal Head Scott Thompson as New CEO A very interesting choice. I hope to be talking to Scott soon.
Data Darlings: Why New Yahoo CEO Scott Thompson Has A Fighting Chance (FC) A good read on why he might be well positioned to succeed.
Infographic: Top 5 Brands by Facebook Engagement (DD) Funny thing, YouTube is number one. Yep, the video service that is #1 to Facebook’s #2. Interesting.
ComScore: Online Holiday Spending Up 15% (Reuters) Who doesn’t like double-digit growth?
Nobody Goes to Facebook Anymore. It’s Too Crowded. (Mike) A good variant on what I’ve been writing about Facebook for years. See Only Connect: Facebook, From The Eyes of an Old Newbie
You are what you curate: why Pinterest is hawt (Giga) A well penned piece by Om.
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FM’s program of the day is our first ever Signal conference in San Francisco. Already have about a dozen great speakers confirmed, more to come…
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