Photo by Annette Shaff, Shutterstock
In today’s (rather late) Signal, Foursquare is refocusing to be an attractive local advertising platform; good news from Twitter for large brands that have a lot of accounts; John Battelle offers his take on the Mayer appointment and the deep, tangled, and somewhat tarnished brand that is Yahoo! in the minds of its best advertising customers; a happy take on U.S. vs. China in the manufacturing sector; and more, including a little something for the graphics geek in you to ponder on a Friday.
To the links…
Foursquare Isn’t Just for Exploring, with “Local Updates” You Can Connect With Nearly 1M Merchants (TNW) Foursquare’s newest feature, “Local Updates,” allows the businesses you frequent to connect with you when they’ve got something interesting going on.
Twitter Introduces Targeted Tweets for Advertisers, Only Shown to Users in Specific Locations (TheVerge) Twitter now allows advertisers to send tweets that only users in specific locales can see.This is good news for large brands that currently have a separate Twitter account for each of its targeted regions around the globe — now, they’ll only need one.
On Mayer, Yahoo!, and The (Other) Customer (BattelleMedia) Our own John Battelle offers his take on the intersection of media and technology, and the role marketing plays in the Mayer-Yahoo!-customer/marketer landscape. He also reveals where he believes Mayer will face her greatest challenges, and find her biggest opportunities.
How Twitter Dominates Brand Conversations (Digiday) Twitter is driving online conversation and has become the go-to place for brand chatter, leaving even Facebook in the dust. But can it turn all the tweeting into an ad business?
How To Gracefully Retire A Brand Name (SearchEngineLand) The key to transitioning a brand name is knowing how search works, because you can have complete control over what message you deliver to the customer base, but you can’t control what people search for. An education in best practices will make for a smoother brand transition.
Future Of Manufacturing Is In America, Not China (ForeignPolicy) Vivek Wadhwa posits that the Chinese are still busy copying decades old U.S.-built technologies and haven’t cracked the nut on how to innovate yet. As a result, America’s ability to innovate and continually reinvent itself has many CEOs declaring their intentions to bring manufacturing back to the United States.
Graphing Every Idea In History (Flowing Data) It’s Friday, and you need to waste time in a seemingly productive way.
Data Jujitsu: The Art of Turning Data Into Product (O’Reilly) Smart data scientists don’t just solve big problems; they also have an instinct for making big problems small.
Facebook Bashed for User Satisfaction, E-Business (TechnoLog) More on how FB’s weaknesses appear to be Google+’s strengths.
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