Forbes: Banner Year? Not Quite

This is not to say that there aren’t ways that smart, elite Web sites can do well. Top-tier media properties have a special relationship with their readers that is worth something to advertisers. Federated Media, which handles ads for 150 sites, designed a special campaign for BMW that invited people to use a drawing application on Facebook to color in their cars. Some 9,000 Facebook members took part, and the campaign won accolades from Web media analysts.