This week Federated Media Publishing is thrilled to launch the agenda for our second annual Signal: Chicago at the W Chicago at City Center on Tuesday, September 11th.

As always, FMP has gathered leaders in media and technology to present the latest in digital marketing. We’ll delve into mobile, local, social and real time technologies and services, and explore their interplay with the physical world – an increasingly complex and exciting frontier driven, at its core, by data.

This insight-packed day opens with remarks from Federated Media’s own John Battelle, again acting as host, and CEO Deanna Brown, then features speakers from Fortune 500 brands and innovating entrepreneurs driving change in digital media, including Facebook, GE, Google, L’Oreal, and Microsoft.

After opening remarks we dive into an intelligent conversation with two powerful female CEOs: FM’s Deanna Brown and Laura Desmond of Starcom MediaVest Group, a global powerhouse that’s redesigning how brands partner with agencies.

Afterwards we hear our first “High Order Bit” from John Mellor, VP of Strategy & Business Development at Adobe. Mellor builds strategic relationships with Adobe’s partners, which represent the world’s leaders in digital marketing, advertising and publishing, as well as social media, competitive intelligence and customer relationship management systems.

We’ll then pivot to a conversation with Facebook’s global head of sales Carolyn Everson, who is responsible for the newly public company’s multi-billion dollar revenue stream.

Emphasizing the human aspect of digital technologies, Michael Lazerow of Buddy Media (recently snapped up by Salesforce for $689 million,) takes the stage to highlight fast-paced case studies from P&G, Xerox, and GE Works, all focused on how embracing vulnerability has helped brands to forge deeper connections with audiences.

You’ve come to expect news from Signal events, and Scott Meyer of Evidon will deliver, lifting the veil off what he has dubbed “the invisible web” – and that’s all we can tell you for now.  Afterwards, Quantcast’s Konrad Feldman elucidates the marketing sweet spot, where precision measurement meets targeting technology to make reaching the right buyers, at the right time and place a reality.

Throughout the day, we’ll hear from a number of speakers on real-world case studies, including:

Ronda Carnegie, Head of Global Partnerships at TED, who works with global advertising agencies to explore ways to leverage TED’s premium content and influential audience.

Jason Spero, Head of Global Mobile Solutions at Google, responsible for the global priorities and overall commercial strategy for Google’s mobile offerings including Search, GDN, AdMob, YouTube, and Double Click Platforms.

Anna Bager, Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, drives the growth of the mobile marketing, advertising, and media marketplace and addresses the growing importance of mobile advertising in the marketing-media ecosystem.

After an in-depth conversation with Microsoft Advertising’s Corporate VP, Rik van der Kooi, we’ll tackle how advertisers and publishers can win at the big data game. In an ever-evolving social environment where the number of followers or ‘likes’ are no longer an indication of a brand’s social presence or prowess, Marie Josee Lamothe, CMO & CCO of L’Oreal Canada, and Michael Scissons, CEO and founder of Syncapse explore L’Oreal’s maturation beyond “likes” to becoming a performance-based social-led business.  Next, Eric Wheeler of 33 Across will demonstrate how the social graph impacts advertising effectiveness and empowers marketers to create actionable value from the Big Data surrounding their brands.

We break for lunch after hearing from Hootsuite’s Gregory Gunn in the Spotlight Sponsor

Session, and will regroup for the afternoon sessions with David Oliveira, head of Mediaocean’s M/Buy product. Mediaocean is a major global ad stack player, and a native Chicago company to boot.

Drawing the day to a close, we hear from GE’s Global Executive Director of Digital, Advertising & Design, Linda Boff, B2B Magazine’s 2012 Digital Marketer of the Year, then close with Chicago native Andrew Mason, founder and CEO of Groupon.

Signal Chicago promises to be jam packed with insights, case studies, and networking. . Register today!

If you are interested in learning more about what we’ve been up to at FMP, check out our recent press announcements: FMP Grows Audience 53% and Lijit Networks Introduces New Targeting.