Federated Media Welcomes Deanna Brown as President and COO

Brown’s experience with major media brands and consumer brand marketers will fuel FM’s rapid growth and evolution

SAN FRANCISCO, Calif., September 29, 2009 – Federated Media Publishing (FM), a next-generation media and publishing company, today appointed Deanna Brown to the position of President and Chief Operating Officer. Brown brings executive leadership experience and deep knowledge and relationships in digital media and marketing to bear on FM’s rapidly growing and evolving business.

“FM is one of the smartest, most respected modern-day companies in the media industry,” said Brown. “They’ve always been at the forefront of the next big thing, and they’ve always taken their responsibilities toward marketers and their partner sites seriously. I’m elated to join this group of talented people. There are some great opportunities that lie ahead and I can’t wait to get to work.”

Brown began her career in the mid-eighties as a founding member of a small LA advertising agency upon graduation from the University of Southern California. She has since then become a seasoned media executive and now has more than 20 years of experience ranging from entrepreneur to Fortune 500 executive. Brown most recently was President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space. In 1995 she co-founded CondeNet, the digital division of publisher CondeNast. She has also held VP and General Manager titles at Yahoo and AOL, and founded other successful media companies including Powerful Media/Inside.com (acquired by Primedia) and Gaming Industry News (acquired by Ziff Davis).

“Deanna joins FM at a pivotal point in our company’s evolution,” said John Battelle, founder and CEO of Federated Media. “We have incredible momentum and opportunity ahead of us, and it’s time to really scale. I’ve known Deanna for over ten years and I have every confidence that she is the perfect partner to help take FM to the next level. We welcome her into the FM family with open arms.”

Since the company’s founding in 2005, FM has evolved from a digital media startup into a significant innovator within the digital media and marketing industry. With roots in technology publishing, FM has since branched out into many other key content categories including Home, Food and Design.

FM connects an ever-expanding roster of major consumer brand marketers with a portfolio of select, high-quality sites that attract tens of millions of engaged audience members. A top 50 Comscore destination, FM has also partnered with a diverse network of social media platform partners, including first ever marketing programs with Digg, Facebook, and Twitter.

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

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Matthew DiPietro

Federated Media Publishing



One thought on “Federated Media Welcomes Deanna Brown as President and COO

  1. Deanna> I’m VP New Business for Scripps’ newspaper in Memphis. I met you at an interactive conference in Atlanta, and have been tracking your path since you left the networks. I’m curious to know how it’s going? And was wondering if I’d rate a meeting when I’m in NYC on May 17th?


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