Sarah Bernard, Deputy Director at The White House Office of Digital Strategy, is on a daily mission to amplify the President and Administration’s policies in the digital realm, while opening up transparency. Her office is the first group of its kind, and serves as the new frontline of communication with citizens. In this conversation, moderated by Deanna Brown, Bernard describes the digital strategy approach to evolving the brand of the Presidency.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.