The Coca-Cola Company is just one of the many iconic brands today that are learning their way through conversational marketing by diving in head-first with innovative campaigns. Alison Lewis, SVP of Marketing for North America at the Coca-Cola Company, speaks on the need for an evolved consumer engagement model, and provides examples of how her organization has successfully turned the traditional model on its head.

Hear her story, below:

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.