CM Summit 2011 – view online. Thanks to all.


CM Summit thanks our attendees, speakers, sponsors, and partners for the successful presentation of the most interesting social brands and products in our industry today.

A few highlights from Day 1, hyperlinked to their presentation video. And enjoy an overview of all Case Study presentations via our Slideshare channel.

1. Laura Desmond calling out the Mixed Market Model as broken, and adding that creative needs to come along to the new era of brand as (database) publisher.

2. American Express OPEN announces free tool to help all businesses manage their social media profile.

3. Marketing Evolution announces a new approach to understanding measuring social media

4. Tumblr CEO David Karp making his first big pitch to marketers

5. Scott Meyer, CEO Evidon helping our industry understand what’s at stake as we handle all this consumer data

6. Twitter President of Global Revenue Adam Bain makes first public statements on the day Apple and Twitter announce deep integration, “no comment” on Apple Twitter merger, promises a self serve platform for all marketers by end of year.

7. Four heads of digital marketing from four global marketers present four case studies: Pepsi, RIM, GM, and Colgate-Palmolive.

8. Rachel Ray makes FM Executive Chair a special cocktail “The Battelle” with two of his favorite ingredients: Bourbon and Blueberries.

Day 2 began with the Swan Song of Mich Mathews, outgoing Chief of Marketing at Microsoft, and the following interview Will.i.am, Black Eyed Peas frontman:

Special thanks to BlackBerry, our Premier Sponsor, and AT&T, Google, Quantcast, Demand Media, Facebook, Outbrain, Pandora, Pixazza, R2integrated, Slideshare, Yahoo!, AOL, American Express OPEN, Balloon, BriefLogic, Evidon, Marketing Evolution, Mobile Roadie, Spiceworks, and Ustream. And a shout out to our Media Partners.

See you again in 2012!

 

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