A lot going on in today’s Signal: Twitter’s next big undertaking; StumbleUpon’s bet on native advertising; ABC asks judge to block Dish’s Hopper; “Facebook’s failure to participate in self regulation…”; the games publishers still play to get traffic; Amazon allows marketers to set up social shops; and more.
To the links …
Twitter CEO Dick Costolo: Twitter Sees A Billion Tweets Every Two And A Half Days; Users Can Download Their Entire Archive By Year-End (TechCrunch) During a talk sponsored by the Ford School of Public Policy and School of Information at the University of Michigan, Twitter CEO Dick Costolo discussed Twitter’s role in the future of global communication and democratized access to information, promising that Twitter users will be able to download a full archive of their tweets in just a matter of weeks. Related…
Adam Bain: Twitter’s Adman Delivers (CNNMoney) Adam Bain, Twitter’s president of global revenue, is responsible for the growing array of ad tools that have made Twitter a staple for advertisers.
StumbleUpon’s Take on Native Advertising (Digiday) With 25 million users, StumbleUpon hasn’t had a hard time coming up with a format that’s “native” to its experience. The biggest advantage to the company’s approach is that its native ad unit is a brand’s webpage.
Disney’s ABC Asks Judge to Block Dish’s Autohop (Bloomberg) The dispute over Dish’s ad-skipping technology — the Hopper — which broadcasters claim “will ultimately destroy the advertiser-supported ecosystem” that networks depend on for revenue, is being played out in federal courts on both coasts.
Facebook Remains Gaping Hole in Industry’s Self-Regulatory Program (Ad Age) Facebook is running behaviorally targeted ads on its site that don’t include the little triangular Ad Options icons created by the Digital Advertising Alliance. Those icons are the public face of the industry’s push to be more transparent about targeting. “Facebook’s failure to participate in self-regulation makes the entire initiative very easy to criticize,” said Jim Brock, founder of PrivacyChoice, a provider of privacy data and tools.
The Traffic Games Publishers Still Play (Digiday) Publishing is still a pageview game, and traffic is still king. So, in an ad world where impressions are still the ticket and the pressure to remain competitive is strong, publishers play games to get traffic. One such trick is buying traffic cheap and then selling it at a higher price.
Amazon Unveils Brand Pages (Adweek) Taking the most popular and most imitated features from Facebook and Pinterest and wrapping them in its own successful merchandising design, Amazon rolls out its own brand pages — Amazon Pages — for marketers to set up social shop, allowing product visuals which users can then click on to add to their own Amazon shopping carts.
How We Read, Not What We Read, May be Contributing to Our Information Overload (Nieman Lab) A new study by the University of Texas looks at the factors that contribute to the concept of information overload, and found that, for some people, the platform on which news is being consumed can make all the difference between whether you feel overwhelmed or not. So far, the data reinforces something we already know: People have different uses for different platforms. For example, a purpose-driven visit to twitter.com is different than a purpose-driven visit to facebook.com. On Twitter, you may be directly looking for news. On Facebook, you may have no agenda other than seeing what your friends are up to.
2012 May Be The Year Banner Ads Started To Die (BI) Business Insider talks to FMP’s founder and executive chairman John Battelle, who was present for the invention of the banner ad at Wired, about making Web advertising a better experience. “We messed up when we decided banner ads would be how we make money on the Web,” said Battelle. “We shoved them up in the corners and tried to ignore them, and advertisers have had to scream from the sidelines,” he says. The transformation away from banner ads could take a while. Battelle thinks it could be as long as ten years before the online advertising industry is thoroughly disrupted. In the meantime, more and more companies are steadily working at more engaging banner-ad alternatives.
Forecast: Ad Growth in Social Media to Continue (BtoB) According to media research company BIA/Kelsey, social media ad revenue in the U.S. is expected to reach $9.2 billion by 2016, up from $4.6 billion this year. The fastest growth is expected to be experienced by locally-oriented social media advertising and social ads on mobile devices.
Facebook Exchange Will Be Big, but Not Big Enough to Stop Slowing Web Ads (ATD) The good news is that Facebook’s new ad-targeting plan is going to be a pretty big deal; the bad news is that it looks like the Exchange is always going to be a side project for Facebook. Bernstein Research analyst Carlos Kirjner figures that Facebook Exchange ads, which let advertisers pitch you based on your Web traffic history, will only end up accounting for 15 percent to 20 percent of Facebook’s old-fashioned Web ads.
IBM Wins With Infographics (Digiday) Josh Sternberg takes a look at the best examples of branded content from the past week. IBM’s infographic presenting information about how police forces across the nation use data to make their cities safer is a shareable winner.
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