FM Acquires TextDigger Technology

Exciting news today at FM: We’re acquiring powerful semantic-search technology from TextDigger, and four key people from TextDigger are joining the FM team.   Search tools that understand the meaning of words will make our conversational-marketing executions even more powerful and allow us to create great new products for FM’s marketers and authors.

Being able to welcome Tim Musgrove, Robin Hiroko Walsh, Peter Ridge and Jim Hull to FM makes it even better!

There’s more in the coverage from VentureBeat, MediaWeek, PaidContent and TechCrunch, and the press release is here.

FM Partners with Clever Girls Collective

Clever Girls Collective and Federated Media are proud to announce an exclusive partnership designed to help connect brand advertisers with the Clever Girls’ community. See news coverage here:

The partnership is wide ranging. First, FM and Clever Girls will produce a jointly owned community site for the Clever Girls Collective. The site will highlight great content from the community, provide sponsorship and advertising opportunities for brand advertisers, and provide a place for Clever Girls members and their communities to gather.

Second, FM and Clever Girls will create a new media program that will provide advertising revenue opportunities for members of the Clever Girls community. Going beyond standard display ads, FM and Clever Girls are also working on ways to engage with brands and PR firms in innovative, authentic ways at the product level.

Glad to have you aboard, Clever Girls!!

MediaPost: FM Expands Blogger Network With CleverGirls Deal

“Federated Media (FM) plans to announce a partnership Friday with CleverGirls Collective to tap the social media marketing agency’s network of more than 1,000 influential bloggers.

FM works with about 250 independent media companies, but Neil Chase, the VP of publishing at the company, says this is the first time it has tapped a network of influencers, rather than one-off individual sites, such as Boing Boing. The CleverGirls network will assist FM’s clients stretch their message a little further to find those consumers just out of reach.” Read more

MEDIAWEEK: Federated, Clever Girls Ink Pact

“Working with the year-old Clever Girls allows Federated to dip deeper into the Web’s long tail—without becoming another mega ad network, said Neil Chase, vp of publishing, Federated Media. The company has always sold itself as working with a select number of small to mid sized publishers while offering brands “conversational marketing”—i.e. ad campaigns that tap into the social nature of blogs and the like.” Read more