In today’s Signal: Ads that are clever and utilitarian; Snapchat: more than just a novelty; the technologies behind the NSA’s data-collection practices; programmatic’s problems; publishers look for the mobile money; Google offers native ads through DoubleClick; the cost of Cannes; … Continue reading
In this week’s Signal: The NSA’s Prism program, questions about how it was reported, and reactions to it; advertisers’ social media content problem; Facebook’s new ad strategy; Launch founder Jason Calacanis on why he broke up with YouTube; Google’s decision … Continue reading
In this week’s Signal: Google, global king of media; Twitter plans an ad exchange; Edelman’s new mantra; the disease of low-quality marketing content; tech startups help brands automate pieces of content; shedding a light on being kept in the ‘data dark’; … Continue reading
In this week’s Signal: Highlights from Internet Week and the CM Summit; how mobile developers are influencing website design; what it will mean for publishers if Google News kills sponsored content; getting on the same page about native advertising industry … Continue reading
In this week’s Signal: Tumblr joins Yahoo! (though it’s not officially official yet); The potential of a ‘programmable world’; social command centers that allow brands to think and act in the moment; apps that turn the personal into the predictive; … Continue reading
