Susan Sobbott, President at American Express OPEN, believes the consumer controls that brand, since dialogue is client-driven. In this conversation, she emphasizes the need for brands to respond in real-time with customers, producing unique interactions tailored to each respective community.

Interview moderated by Deanna Brown, CEO of FMP.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.