Thought leader Randall Rothenberg, President & CEO at the Interactive Advertising Bureau, supports the industry though public policy and lobbying, developing research for both market and consumer, and cultivating industry technical standards and operating practices. In this discussion, Rothenberg shares what he views as the biggest obstacles to the industry, and offers measurable solutions.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.